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Wayhome
Instagram presence inspired by AirBnB, but for mid-term rentals.
Instagram presence inspired by AirBnB, but for mid-term rentals.
Drawing inspiration from Airbnb (a client-requested reference), I crafted a system that balances the approachable, lifestyle-driven aesthetic of short-term rentals with the deeper sense of stability and belonging that Wayhome offers.
One of the main visual keywords the client repeated was clean. I created a clean design system by using bold, simple type and bright, candid photos as the key visual elements.
The client asked alluded to creating informational series such as “How to Move” and “Moving Tips” as a means of marketing. I created mock ups of what those series might look like on Instagram, keeping in mind tone of voice, readability, and scalability.
In showcasing the rental properties, I sourced images, created art direction and applied color-thoery to highlight the best homes.
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